- Your input
- Your audience, approved messaging, channel constraints and budget boundaries.
- Proposed deliverable
- A marketing plan, a definition of useful leads and a practical follow-up process.
- Review responsibilities
- You approve business content, priorities and acceptance. We prepare the scoped work and record tests, open issues and agreed changes.
- Exclusions
- Channels, budgets and campaign activation need separate agreement; lead volume is not promised. Anything outside the agreed deliverables, third-party costs and ongoing support require separate agreement.
- Acceptance criterion
- The plan names the audience, useful-lead criteria, channels, budget decisions and follow-up owner; no lead volume is guaranteed.